Rationale

My topic for this assignment was the weekend markets and with this I wanted to communicate the emotive qualities of each market. The consideration of the FDPs drove my finals into something that I believe communicates the idea of each location and leads the reader through the brochure. I applied the use of grids to make sure that the headings and text were aligned throughout the brochure and corresponded well with the illustrations. 

For the Friday market I tried to communicate the energy I felt while being there by the use of colour and pattern. For the Saturday market I found that the underground was quite a low lit environment that was lit primarily with secondary desk lamps which gave it quite an intimate feeling. 

I decided to keep the chalkboard background consistent throughout the brochure despite it not working all that well for the Sunday market as it is quite the opposite of a dark colour palette, however I think it works well to contrast against the bright colours of the fruit and vege and correlates with the market theme of writing on chalkboards. Unfortunately it took me longer than it should have to find a style and stick with and drive the rest of the process because of this my finals were somewhat rushed and I feel like they could have been slightly better given time. However overall I am very pleased with the outcome and I look forward to rest of the assignment now that I have a clear style that I know can be developed.

Sunday Market - 29/3/15

Saturday Market - 28/3/15

Friday Market - 27/3/15

Went back to the night market tonight to gather the last little bit of information to create a 'notable stalls' page for my last spread.

I picked the takoyaki stand and decided to illustrate this in the same heavy vector based design

Week Five - Session Two

Today we had one on one critiques with the tutors, this was effective to clear up any areas that were missed in the group critiques yesterday.
In particular i was told to push my designs to better represent the emotive qualities of each market.

Week Five - Session One

Today we had a group critique where we hung our two variations of our final spreads on the wall and went through a formal marking criteria sheet which helped us to understand what was and wasnt working with our spreads, from this we were able to move forward with the particular spread that was the better of the two.

At the end of the class we were told to start researching printing places
for this I have decided to go to "Ink" on Marion Street

Sunday Waterfront Market - 22/3/15

Week Four - Session Two

Today we were given a task a to describe the emotive qualities certain images gave us.
This helped me with my work to better represent my given locations using visual cues.

After this exercise we had to do the same thing but with an image we sourced and relate it to a specific FADP

"This image gives the idea of energy, this is communicated by movement."

Week Four - Session One

Today we started off with a lectorial on type which refreshed us on the logistics of tracking and kerning type as well as the importance of which type face to use in which situation however there was an emphasis on disregarding this in appropriate situations.

In class we had a critique session within small groups initially then the class as a whole on our initial compositions and thought processes

This helped us gain an understanding of what was working within our designs and what we needed to work on.

Saturday Afternoon Market - 14/3/15

Today I went to the Farmer's Market at Frank Kits Park which will be my second featured market for my brochure. It was pouring with rain however the market itself is all underground so the weather was not a problem. Inside I found a range of stalls from crafts to design to food and great coffee. The stalls are all hand-picked by the event organiser and because of this you can be guaranteed a friendly and relaxed environment with a range of age groups.

Being an underground carpark there isnt much lighting options and ca

ASEAN Night market - 13/3/15

Went to the South East Asian Night Market on the waterfront last night and decided to bring my camera along to take a few photos of how it differed from the other night market on Cuba Street. Without much surprise it had a very similar vibe to it - which was very intimate and busy however proved to be more of a family scene with parents pushing strollers and holding hands with small children. 

A lot of the imagery was very similar with lights and lanterns being a strong element.

Week Three - Session Two

Today we were introduced to laying grids out in indesign and photoshop. Along with this we were given a large chunk of text to start working into body text.
This was effective as it meant that our spreads started to work together rather than against each other.

Week Three - Session One

Today we were presented with a number of tasks that involved us to rapidly ideate layouts for our double page spreads. This was important because it got me out my rut of designing visually similar layouts. These new layouts were then critiqued in small groups before mixing it up between portrait and landscape layouts.

With the images we have taken along with sourced images we also made a colour palette to define each location for our event - for this i pixalated one of the photographs I took for each given location.

Over the past week we were asked to continue collating images with an emphasis on background images to make our designs more interesting rather than sticking with plain colour.

One of the images I sourced was this of a chalkboard which i think relates quite closely with the market theme

Week Two - Session Two

Week Two - Session One

Today we started off the lesson with a lectorial on visual cues which acted as a refresher from last year where we learned about FADPs and how important they were to your design work. In class we printed out a collection of personal and sourced photographs that related to our chosen event in Wellington and laid them out on the ground.

This critique session helped to establish what specific areas of each location we needed to explore in order to separate them from one another

Friday Night - 27/2/15

Went to the Friday Night Market this past weekend and did my best to capture the what the event is all about. Among bright lights, delicious smells and a buzzing atmosphere there were very clear motifs used to communicate the familiar environment of night markets throughout Asia.

In Left Bank off Cuba Street on Friday nights the market offers people with new food and shopping experience, along with a variety of entertainment, including live bands and cultural dance performances.